About
In partnership with UP Pride 2021, our organization (UP LIPAD) launched "Anong Kwentong Pride Mo: Volume 2" (What is Your Story of Pride: Volume 2), a campus-wide event celebrating the queer stories from our fellow LGBTQIA+ students and faculty.
Challenge
Create an overarching theme for the event that both captures the brand of UP LIPAD and adheres to the color palette of UP Pride 2021.
Process
To retain the organization's visual identity, sparkle motifs were added to the title logo because it is a common element across UP LIPAD's creative materials.
The opening and closing materials were made with parallel themes - that is, sunset and midnight. This is especially aligned with the title of the closing event, which is "The Night Under the Rainbow" (Gab-i Sa Balangaw).
The opening and closing materials were made with parallel themes - that is, sunset and midnight. This is especially aligned with the title of the closing event, which is "The Night Under the Rainbow" (Gab-i Sa Balangaw).
Of course, sparkles were also necessary :)
Top - Title logo development; Bottom - UP Pride 2021 color palette
Congratulatory Poster for the Newly Graduated Members of UP LIPAD
Development from initial drafts to final output
Pride, Awareness, Visibility and Remembrance Days
Mission and Vision Statement
Our org produced a series of publicity materials as part of our membership drive. The theme was inspired by early 2000s Total Girl Magazines.This was created using Canva and post-processed in Adobe Photoshop.
